The Ontario Liberal Party’s long-awaited post-mortem of the 2025 election campaign points to a central strategic flaw: voters didn’t hear a compelling reason to vote Liberal, or for Bonnie Crombie.
Released just days before the party’s annual general meeting, where members will vote on Crombie’s leadership, the report contains several carefully worded but unmistakable criticisms of the campaign’s strategy, communications, and execution. It also offers a roadmap for reform that the debrief committee hopes will help the party regain competitiveness by the next election.
“Voters were not presented with a clear understanding of what they would gain by voting Liberal,” the report states, adding that Crombie’s campaign “did not sufficiently draw sharp contrasts with both the NDP and Doug Ford’s record.”