TORONTO — Crown Royal will remain on Ontario liquor store shelves, after its parent company agreed to $23 million in spending in the province and Premier Doug Ford cancelled his plans for a boycott.
Ford had been threatening for months to pull the product from the Liquor Control Board of Ontario after Diageo announced it is closing a Windsor-area Crown Royal bottling plant.
The premier memorably kicked off his campaign against Diageo by slowly pouring out a bottle of Crown Royal onto the ground at a press conference.